Australian hotels look to two million Chinese visitors in the next decade
On the eve of Chinese New Year and the start of the first-ever Australia-China Year of Tourism, Tourism Accommodation Australia (TAA) believes that the massive expansion in Australia’s hotel sector will help drive Chinese inbound numbers from the current one million to up to two million over the next decade.
Since 2009, Chinese visitor numbers have grown over 350% from 300,000 to 1.1 million, with China expected to become Australia’s leading inbound market by the end of the year. China is also one of the highest spending markets, injecting $8.3 billion into the Australian economy last year, with spend estimated to grow to $13 billion by 2020.
New UnDiscover Australia campaign launches In South and South East Asia
Tourism Australia has launched a new A$10 million campaign targeting high value travellers in India, Singapore, Malaysia and Indonesia by showcasing unusual, unfamiliar and unexpected attractions and experiences.
Signature Experiences showcased to British trade and media
Tourism Australia hosted two events in London last week to update luxury travel sellers and media on Tourism Australia’s premium strategy and the Signature Experiences of Australia program.
National Visitor Survey results
Tourism Research Australia released the latest National Visitor Survey reporting on domestic tourism the 12 months to June 2018.
Government support for tourism businesses
Tourism Australia has published a list of Federal Government support available for Australian tourism businesses.
Sculpture by the Sea at Bondi
Sculpture by the Sea returns to Sydney’s eastern beaches from 18 October – 4 November 2018. From Bondi Beach to Tamarama Beach
Tourism Australia signs new strategic partnerships in China
Tourism Australia signed two strategic deals in China this week with Cathay Pacific Airways and Mafengwo.com, one of the top Chinese digital travel platforms.
Butcher Aspire - put some meat on your career bones!
Interested in starting your butchery career? HTN is looking for individuals to undertake the HTN Aspire Program at Granville TAFE with the opportunity to score a butchery apprenticeship with HTN at the end.
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Tourism Research Australia - latest publications
A number of publications have been released in the last few months and are now available on the Tourism Research Australia website