Australia's youth campaign taking off
Australia’s push to encourage more young international travellers Down Under and take advantage of the country’s working holiday maker program is gathering momentum, with industry and travel partners lining up to get involved in Tourism Australia’s new $10m global youth campaign.
“This is the most comprehensive package of youth focused travel offers we’ve ever had in market at one time,” said John O’Sullivan, Tourism Australia’s Managing Director. Six state and territory tourism organisations are supporting Tourism Australia’s youth focus - Destination NSW, the South Australia Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Western Australia and Visit Victoria.
Tourism Australia currently has active youth promotions in the UK, France, Ireland, Germany and Canada with Italy and the US to follow soon. .
Find out more.
Matt Wright - Friends of Australia Tourism Ambassador
Outback Wrangler Matt Wright has joined Tourism Australia's ambassador network, Friends of Australia, to help promote Australia as a travel destination.
New Festival of Sailing for the Whitsundays
Airlie Beach will host 12 yachts along with their skippers, international crews and supporters for the final stop of the Clipper Round the World Yacht Race in January 2018.
Golden Horse Australia partners with Accor
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Qantas names new Dreamliner fleet
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Tourism spending on the up and up
The latest National Visitor Survey which Australian tourists spent a record $61.7 billion for the year ending March 2017, an increase of $3.7 billion.
Signature Experiences of Australia target high value international travellers
Tourism Australia’s ongoing partnership with industry to promote outstanding tourism experiences within a variety of special interest categories is now known as the Signature Experiences of Australia program.
The latest visitor arrivals data from the Australian Bureau of Statistics (ABS)
Latest visitor arrivals data from the Australian Bureau of Statistics (ABS) Overseas Arrivals and Departures for Australia
Mona proposes new waterfront hotel
Founder of Mona, David Walsh has unveiled intentions for a 172 room, 5-star hotel on the museum’s current site in Berriedale, Tasmania.