Australia's youth campaign taking off
Australia’s push to encourage more young international travellers Down Under and take advantage of the country’s working holiday maker program is gathering momentum, with industry and travel partners lining up to get involved in Tourism Australia’s new $10m global youth campaign.
“This is the most comprehensive package of youth focused travel offers we’ve ever had in market at one time,” said John O’Sullivan, Tourism Australia’s Managing Director. Six state and territory tourism organisations are supporting Tourism Australia’s youth focus - Destination NSW, the South Australia Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Western Australia and Visit Victoria.
Tourism Australia currently has active youth promotions in the UK, France, Ireland, Germany and Canada with Italy and the US to follow soon. .
Find out more.