International tourism gets strong backing from Australians
94 per cent of Australians believe that international tourism is good for the country and 83 per cent are proud of how Australia is promoted overseas, according to a new survey released by Tourism Australia on the eve of Australia’s largest travel and tourism trade event, held in Sydney in May.
However, with 2,500 tourism professionals from Australia and 30 international markets coming together this week for the Australian Tourism Exchange 2017 (ATE17), three quarters (73 per cent) of Australians still underestimate the true value of the country’s tourism industry, with only eight per cent correctly identifying the sector as our biggest export services earner.
Tourism Australia Managing Director John O’Sullivan said the Mood of the Nation survey measured Australians’ perceptions of tourism and aimed to better understand how Australia is marketed internationally.
There’s nothing like Australia – especially when it comes to quality food and wine experiences
In response to the growing demand globally for food and wine as part of the travel experience, Tourism Australia’s There’s Nothing Like Australia campaign put the spotlight on Australia’s finest array of produce served in the most stunning locations in the world.
Regional wine tourism gets a boost
Export and Regional Wine Support Package, to support sustainable export growth and increased international wine tourism to Australia.
Australia's best new restaurants
This month, Australia’s best new restaurants champion excellent local produce through the sleek, modern Australian bistro.
Anthony Huckstep provides a wrap up of the dining experiences Australians are queuing up for, including a landmark Sydney opening and a Melbourne bar with a multimillion dollar makeover.
ICC Sydney showcase
Tourism Australia has partnered with ICC Sydney to develop a new Virtual Reality showcase video giving international audiences a virtual tour through the venue.
Tourism Business in Australia, June 2012 to June 2016
Tourism businesses made up 13% (around 279,000) of the total 2.2 million businesses in Australia at June 2016.
QTIC Tourism Indigenous Employment Champions Network
The QTIC Tourism Indigenous Employment Champions Network, supported by The Star Entertainment Group, aims to support tourism employers to recruit and retain Indigenous employees. The Network is a group of volunteer tourism operators that have exhibited best practice in the recruitment and retention of Indigenous employment.
Together with the Champions, QTIC have developed a range of resources for tourism operators, presented at numerous industry conferences, facilitated industry forums, provided tourism industry career path information to Indigenous students and job seekers, and identified Indigenous employment placements within the industry.
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BuzzFeed foodies showcase Australia’s culinary diversity
Australia’s gastronomic delights feature in three episodes of BuzzFeed’s hit show ‘Worth It’, episodes of which have previously reached more than 10 million views from around the world.
Leisure market drives latest international tourism growth Down Under
Tourism Australia has published an international tourism snapshot featuring arrivals, spend and aviation data for the 12 months to June 2017 as well as a more extensive international market update delving into the current state of Australia’s international tourism