International tourism gets strong backing from Australians
94 per cent of Australians believe that international tourism is good for the country and 83 per cent are proud of how Australia is promoted overseas, according to a new survey released by Tourism Australia on the eve of Australia’s largest travel and tourism trade event, held in Sydney in May.
However, with 2,500 tourism professionals from Australia and 30 international markets coming together this week for the Australian Tourism Exchange 2017 (ATE17), three quarters (73 per cent) of Australians still underestimate the true value of the country’s tourism industry, with only eight per cent correctly identifying the sector as our biggest export services earner.
Tourism Australia Managing Director John O’Sullivan said the Mood of the Nation survey measured Australians’ perceptions of tourism and aimed to better understand how Australia is marketed internationally.
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