International tourism gets strong backing from Australians
94 per cent of Australians believe that international tourism is good for the country and 83 per cent are proud of how Australia is promoted overseas, according to a new survey released by Tourism Australia on the eve of Australia’s largest travel and tourism trade event, held in Sydney in May.
However, with 2,500 tourism professionals from Australia and 30 international markets coming together this week for the Australian Tourism Exchange 2017 (ATE17), three quarters (73 per cent) of Australians still underestimate the true value of the country’s tourism industry, with only eight per cent correctly identifying the sector as our biggest export services earner.
Tourism Australia Managing Director John O’Sullivan said the Mood of the Nation survey measured Australians’ perceptions of tourism and aimed to better understand how Australia is marketed internationally.
Tourism in Australia continues breaking records
Short-term visitor arrivals during April 2017 (727,600 movements) increased 0.8% compared with March 2017 (722,200 movements). This followed monthly increases of 0.7% in February 2017 and March 2017.
The current trend estimate for arrivals is 7.7% higher than in April 2016. During April 2017, short-term visitor arrivals (746,700 movements) increased 4.7% compared with March 2017 (712,900 movements). This followed a monthly increase of 0.2% in February 2017 followed by a monthly decrease of 0.4% in March 2017.
There were 701,300 short-term visitor arrivals to Australia in April 2017.
VIEW DETAILED STATS HERE
Applications for Tourism Australia’s Advance Program now open
The Australian business events industry is invited to submit applications for Tourism Australia’s Advance Program
Restaurant Australia - Australian Tourism
Tourism Australia has produced a series of videos showcasing tourism businesses from around the country who are great examples of Restaurant Australia.
Australia celebrates success in Canada
Tourism Australia celebrated double digit growth in arrivals from Canada - up 13% for the year to date
QLD Young Tourism Leaders
There’s never been a better time to launch a career in tourism. From hotels, resorts, transport and travel, tourist attractions and adventure tours – the possibilities are endless to build a successful, lifelong career.
Youth and Working Holiday Maker tourists
Tourism Australia has produced two new infographics on the Youth and Working Holiday Maker segments.
Matt Wright - Friends of Australia Tourism Ambassador
Outback Wrangler Matt Wright has joined Tourism Australia's ambassador network, Friends of Australia, to help promote Australia as a travel destination.
Tourism Research Australia - International Visitor Survey
The International Visitor Survey results for the year ending March 2017 are now available on the Tourism Research Australia website