Investment in Marketing creates accommodation industry jobs
The accommodation industry is set to benefit from the tourism marketing initiative which has seen many London taxis transformed into mini, moving billboards promoting Australia and the 2018 Gold Coast Commonwealth Games.
The industry welcomes the initiative which comes as new figures are released which show strong growth in the number of international visitors to Australia.
"The Accommodation Association supports the latest efforts by Minister Ciobo to raise awareness about Australia as an international visitor destination in London," said the Association's Chief Executive Officer, Richard Munro. "The battle to capture more of the international visitor market in a place like London is very intense, with the easy and cheaper decision for many consumers in the UK being a short trip to continental Europe or to the United States, both of which are a relatively short flight from London.