Signature Experiences of Australia target high value international travellers
Tourism Australia’s ongoing partnership with industry to promote outstanding tourism experiences within a variety of special interest categories is now known as the Signature Experiences of Australia program.
The program seeks to connect with travellers who are specifically seeking out destinations that can deliver memorable experiences closely aligned to their own specific interests and passion points. Underpinned by extensive global research, the program lies at the heart of Tourism Australia’s strategic focus on higher yielding travellers and is one of the key pillars that supports Australia’s competitive positioning.
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