Australian Tourism - Working Holiday Makers
Tourism Australia has launched a dedicated, tongue-in-cheek news channel serving up good news stories from across Australia as part of a new $5 million youth campaign.
Curated by youth for youth, Aussie News Today will share stories from across Australia, broadcasting them directly into the news feeds of millions of young people and potential travellers across the world.
Tourism Australia Managing Director John O’Sullivan said the new campaign would highlight many of the unique destinations and experiences available to youth travellers and working holiday makers in Australia. The campaign will initially focus on four of Australia’s largest youth markets -the UK, France, Germany and Italy–before being extended to other markets next year.
Find out more and watch the promo video.
Youth and Working Holiday Maker statistics
Youth travellers represent 25 per cent of all international visitor arrivals to Australia (2.1m) and 46 per cent of visitor spend (A$18.7bn). Australian Minister for Trade, Tourism and Investment, the Hon. Steven Ciobo MP said that young travellers under 30 were a critically important part of Australia's visitor mix. “Many people underestimate just how important the youth market is for Australian tourism. Young travellers and working holiday makers stay longer, disperse more widely throughout our country and ultimately spend more than most other travel segments,” Minister Ciobo said. Tourism Australia has also published infographics on the size and value of the general youth
and Working Holiday Maker
markets. Find out more about Tourism Australia's strategic focus on the youth market
New UnDiscover Australia campaign launches In South and South East Asia
Tourism Australia has launched a new A$10 million campaign targeting high value travellers in India, Singapore, Malaysia and Indonesia by showcasing unusual, unfamiliar and unexpected attractions and experiences.
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