International tourism gets strong backing from Australians
94 per cent of Australians believe that international tourism is good for the country and 83 per cent are proud of how Australia is promoted overseas, according to a new survey released by Tourism Australia on the eve of Australia’s largest travel and tourism trade event, held in Sydney in May.
However, with 2,500 tourism professionals from Australia and 30 international markets coming together this week for the Australian Tourism Exchange 2017 (ATE17), three quarters (73 per cent) of Australians still underestimate the true value of the country’s tourism industry, with only eight per cent correctly identifying the sector as our biggest export services earner.
Tourism Australia Managing Director John O’Sullivan said the Mood of the Nation survey measured Australians’ perceptions of tourism and aimed to better understand how Australia is marketed internationally.
Tourism Research Australia State Tourism Satellite Accounts 2016-17
Tourism Research Australia has released its latest State Tourism Satellite Accounts report which provides a comprehensive set of data outlining the value of tourism for all states and territories in Australia.
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QTIC Tourism Indigenous Employment Champions Network
The QTIC Tourism Indigenous Employment Champions Network, supported by The Star Entertainment Group, aims to support tourism employers to recruit and retain Indigenous employees. The Network is a group of volunteer tourism operators that have exhibited best practice in the recruitment and retention of Indigenous employment.
Together with the Champions, QTIC have developed a range of resources for tourism operators, presented at numerous industry conferences, facilitated industry forums, provided tourism industry career path information to Indigenous students and job seekers, and identified Indigenous employment placements within the industry.
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