New partnership between Tourism Australia and Qantas
Minister Ciobo has welcomed the new marketing partnership between Tourism Australia and Qantas, which will see Australia's largest airline and national tourism organisation come together again to market Australia to the world.
The $20 million three year deal will see the two parties promote international travel to Australia with a focus on Asia, the United States and the United Kingdom. The combined expertise and resources of Tourism Australia and Qantas will help realise the growth potential of Australia's key international markets.
The partnership will help grow international inbound traffic and, importantly, improve dispersal across regional Australia.
The 2016 Tourism Investment Monitor by Tourism Research Australia found the value of aircraft under consideration, on order or under construction amounted to $28.2 billion. The Government’s policies are supporting this investment.
In the most recent Budget the Turnbull Government announced a record investment of $629 million for Tourism Australia over four years. Tourism Australia leverages the Government’s investment with commercial partnerships, including with 19 airlines. In 2015 commercial partnerships resulted in an additional $60 million for marketing Australia overseas.
International tourists spent $37.9 billion in Australia last year, with the tourism industry contributing $47.5 billion to GDP. The tourism industry is currently growing three times faster than the rest of the Australian economy. The tourism industry directly supports more than 580,000 Australian jobs.