Survey data reveals Australian attitudes to tourism

Tourism Australia has published a summary report of a study it conducted in September 2016 into the perceptions held by Australian consumers with respect to the size and value of Australia’s tourism industry.

A presentation with detailed findings from the ‘mood of the nation’ survey are also available. The survey found that three-quarters of respondents underestimated the value of tourism, over 60% underestimate the number of people visiting Australia and overall 94% of Australians believe international tourism is good for the country.

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