Tourism Australia signs new strategic partnerships in China
Tourism Australia signed two strategic deals in China this week with Cathay Pacific Airways and Mafengwo.com, one of the top Chinese digital travel platforms. The three-year marketing agreement with Cathay Pacific Airways is aimed at promoting Australia to high yielding business events professionals in Greater China.
With Mafengwo Tourism Australia will establish a dedicated Australia travel page on the organisation’s app that provides Chinese consumers with information and products from Tourism Australia's key distribution partners in China. China is Australia’s largest inbound market with 1.4 million visitors for the 12 months to March 2019 who spent A$10.9 billion.
Signature Experiences showcased to British trade and media
Tourism Australia hosted two events in London last week to update luxury travel sellers and media on Tourism Australia’s premium strategy and the Signature Experiences of Australia program.
Government support for tourism businesses
Tourism Australia has published a list of Federal Government support available for Australian tourism businesses.
Sculpture by the Sea at Bondi
Sculpture by the Sea returns to Sydney’s eastern beaches from 18 October – 4 November 2018. From Bondi Beach to Tamarama Beach
New UnDiscover Australia campaign launches In South and South East Asia
Tourism Australia has launched a new A$10 million campaign targeting high value travellers in India, Singapore, Malaysia and Indonesia by showcasing unusual, unfamiliar and unexpected attractions and experiences.
National Visitor Survey results
Tourism Research Australia released the latest National Visitor Survey reporting on domestic tourism the 12 months to June 2018.
International Tourism Survey
The latest International Visitor Survey results, released yesterday by TRA, show that international visitors increased 8% to 8.3 million; nights increased 3% to 269.2 million; and spend increased 6% to $42.3 billion. Read more
Butcher Aspire - put some meat on your career bones!
Interested in starting your butchery career? HTN is looking for individuals to undertake the HTN Aspire Program at Granville TAFE with the opportunity to score a butchery apprenticeship with HTN at the end.
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Tourism Research Australia - latest publications
A number of publications have been released in the last few months and are now available on the Tourism Research Australia website